Wills and probate dispute marketing.
Reach people facing a contested will or estate dispute when they look for advice.
People usually look for help with a will or estate at a specific, difficult moment. We build campaigns around those moments and handle every enquiry with the care it needs.
We run campaigns on
- Meta
- YouTube
- TikTok
- Microsoft
- X
Be there when someone needs advice.
People dealing with a contested will are often grieving and unsure whether they have a claim at all. A calm, clear page that helps them understand their position is the right first step.
Search adverts target the situations people describe, such as being left out of a will or concerns about how an estate is being handled. Questions are gentle, and qualify on what matters to your firm before anything reaches you.
What we run.
Search by situation
Campaigns built around what people actually search, from contesting a will to executor disputes.
Blocking the wrong searches
Keeping your adverts away from searches about writing a will, free advice and general research.
Careful pages
Plain, reassuring pages that help people understand whether they may have a claim.
Qualifying questions
Questions on relationship to the person who died, timing and the nature of the dispute.
Funding options
Wording that fits how your firm funds these cases.
Signed-case reporting
Cost per lead and per signed client, by campaign.
Want this running for your firm?
Book a free callHow we work.
-
Your cases
Which disputes you take, and how you fund them.
-
Research
Working out which searches describe a real dispute.
-
Build
Campaigns, pages and questions written in the right tone.
-
Refine
Searches reviewed regularly, and budget moved to what signs.
The first step takes about two minutes.
Start with a few questionsQuestions firms ask.
Which cases can you target?
Contested wills, inheritance claims by family members and dependants, executor and trustee disputes, and related estate disputes.
Why start with search?
Because people tend to look for help when something has happened, and search adverts show at that moment. Social advertising can be added once search is running.
Can you advertise no win, no fee?
If your firm offers it, yes, worded to fit your regulator and each platform's rules.
How do you handle such a sensitive subject?
Plain, calm wording throughout, gentle questions and no pressure. It is what the people involved deserve.
Got a question we haven't answered?
Talk to usRelated services.
Let's talk about your firm.
Answer a few quick questions and leave your details. We'll come back within one working day to arrange a short call, with no obligation.
You'll speak to our team.We'll get to know your firm, the cases you want more of and what a signed client is worth to you, and whether we're the right fit for each other.