Wills and probate dispute marketing.
Reach people facing a contested will or estate dispute when they need advice.
People contesting a will usually search for help at a difficult, specific moment. We build search campaigns around those moments and handle enquiries with the care they need.
We run campaigns on
- Meta
- YouTube
- TikTok
- Microsoft
- X
High-value cases, sensitive moments.
Contested wills and inheritance disputes can be some of the most valuable private client cases, and the people behind them are often grieving and unsure whether they even have a claim.
That shapes everything we build. Search campaigns target the specific situations people describe, such as being left out of a will or worries about how an estate is being handled. Pages are calm and clear, questions are gentle, and leads are qualified on the things that matter to your firm before they reach you.
What we run.
Situation-led search
Campaigns built around what people actually search, from contesting a will to executor disputes.
Search term control
Tight negative lists that keep out will writing, free advice and research searches.
Careful pages
Plain, reassuring pages that help people understand whether they may have a claim.
Qualifying questions
Screening on relationship to the deceased, timing and the nature of the dispute.
Funding options
Questions and messaging that fit how your firm funds these cases.
Signed-case reporting
Cost per lead and per signed client, by campaign.
Want this running for your firm?
Get your free planHow we work.
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Understand your cases
Which disputes you take, and how you fund them.
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Research
Mapping the searches that signal a real dispute.
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Build
Campaigns, pages and questions written with the right tone.
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Refine
Search terms reviewed constantly and spend steered to what signs.
The first step takes about two minutes.
Start with a few questionsQuestions firms ask.
Which cases can you target?
Contested wills, inheritance claims by family members and dependants, executor and trustee disputes, and related estate disputes.
Is search the best channel for these cases?
Usually, because people search at the moment they need help. Social advertising can add volume once search is working well.
Can you advertise no win, no fee?
If your firm offers it, yes, worded to fit your regulator and each platform's rules.
How do you handle such a sensitive subject?
With plain, calm wording throughout, gentle questions, and no pressure tactics. It is better for the people involved and it converts better too.
Got a question we haven't answered?
Talk to usRelated services.
Let's talk about your firm.
Answer a few quick questions and we'll show you where we'd start. Leave your details and we'll come back within a working day with a plan, with no obligation.
You'll speak to our team.We'll get to know your firm, the cases you want more of and what a signed client is worth to you, then come back with a clear plan.