TikTok ads for law firms.
A fresh audience, often at a lower cost per lead.
Few law firms advertise on TikTok properly, so there is room. We make short, native-feeling videos that explain what people may be owed, then qualify every enquiry before it reaches you.
We run campaigns on
- Meta
- YouTube
- TikTok
- Microsoft
- X
Cheaper attention, if you do it right.
TikTok reaches a huge audience that many firms ignore, and legal advertising there is far less crowded than on Facebook or Google. That can mean a lower cost per lead.
It also means leads that need more checking. TikTok users sign up quickly and sometimes sign less often, so we judge TikTok on cost per signed client, not cost per lead. We verify every lead and feed outcomes back to TikTok so it learns who converts.
What we manage.
Native video creative
Short videos that look and sound like TikTok, not a television advert.
Hooks and scripts
Openings written to hold attention for the first two seconds.
Qualifying pages
Mobile-first question flows that screen people before they reach you.
Server-side tracking
Outcomes sent back to TikTok so its algorithm optimises to real clients.
Policy-safe copy
Adverts written to fit TikTok rules for legal and financial services.
Honest measurement
TikTok compared with your other channels on cost per signed client.
Want this running for your firm?
Get your free planHow we run it.
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Scripts
We write several hooks and angles for your case type.
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Production
Simple, native videos that can be made quickly and refreshed often.
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Test and verify
Campaigns launch alongside strict lead checks.
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Scale or stop
If TikTok signs clients at a good cost we scale it. If not, we tell you.
The first step takes about two minutes.
Start with a few questionsQuestions firms ask.
Is TikTok right for law firms?
For many consumer-facing practice areas, yes. Claims and disputes often affect people of all ages, and TikTok reaches them at a lower cost than more crowded platforms.
Do we need to appear in the videos?
No. Many effective legal adverts use voiceover, captions or presenters. If you want to appear, that can work well too.
Are TikTok leads lower quality?
They can be, which is why we qualify and verify every one and judge TikTok on cost per signed client rather than cost per lead.
Do you handle TikTok ad account issues?
Yes. We set accounts up correctly for legal and financial advertising and deal with rejections or reviews if they happen.
Got a question we haven't answered?
Talk to usRelated services.
Let's talk about your firm.
Answer a few quick questions and we'll show you where we'd start. Leave your details and we'll come back within a working day with a plan, with no obligation.
You'll speak to our team.We'll get to know your firm, the cases you want more of and what a signed client is worth to you, then come back with a clear plan.