TikTok ads for law firms.
Reach a wide audience with short, plain-spoken video.
TikTok shows short videos to people based on what they watch. We plan videos that explain what someone may be entitled to, then check every enquiry before it reaches you.
We run campaigns on
- Meta
- YouTube
- TikTok
- Microsoft
- X
Another way to reach people who may have a case.
TikTok reaches a large audience of all ages, and shows adverts in the same feed as everything else people watch. Adverts that look and sound like the rest of the feed fit in best.
We judge TikTok the same way as every other channel: on what each signed client cost, not on cost per lead. Every enquiry is checked, and outcomes go back to TikTok so its targeting learns who becomes a client.
What we manage.
Video strategy
Short videos planned to look and sound like TikTok, not a television advert.
Scripts
Openings written to hold attention in the first few seconds.
Mobile question pages
Short sets of questions built for phones, checking people before they reach you.
Outcome tracking
Results sent from our server to TikTok, so its targeting learns from real clients.
Advertising rules
Adverts written to meet TikTok's rules for legal and financial services.
Side-by-side reporting
TikTok compared with your other channels on cost per signed client.
Want this running for your firm?
Book a free callHow we run it.
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Scripts
We write several openings and messages for your case type.
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Briefs
Clear briefs so videos can be made quickly and replaced often.
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Launch
Campaigns go live with the same checks as every other channel.
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Review
If TikTok brings signed clients at a cost that works for you, we grow it. If it doesn't, we tell you and move the budget.
The first step takes about two minutes.
Start with a few questionsQuestions firms ask.
Is TikTok right for law firms?
It depends on who your clients are. Consumer claims and disputes affect people of every age, and TikTok is one more place to reach them. We'd usually test it alongside a channel that is already working.
Who makes the videos?
We build the strategy, scripts and briefs. Filming is done by your team or a production company you choose.
How do you judge whether it's working?
On cost per signed client, in your portal, next to your other channels. Cost per lead on its own can be misleading on any platform.
When is TikTok not worth it?
If your clients are mainly businesses, or your case type needs a long explanation before someone can tell whether it applies to them. Search usually suits those better.
Got a question we haven't answered?
Talk to usRelated services.
Let's talk about your firm.
Answer a few quick questions and leave your details. We'll come back within one working day to arrange a short call, with no obligation.
You'll speak to our team.We'll get to know your firm, the cases you want more of and what a signed client is worth to you, and whether we're the right fit for each other.