Google Ads and PPC for law firms.
Be there when someone searches for a lawyer.
On Google you pay each time someone clicks. We build campaigns that spend on the searches that match the work you want, and we keep checking what people actually typed.
We run campaigns on
- Meta
- YouTube
- TikTok
- Microsoft
- X
Reach people at the moment they look for help.
Search shows your advert to someone who has just typed what they need. That makes it the most direct way to reach people who already know they want a lawyer.
We build the account from the search terms up: which searches to show for, which to block, and a page that matches what the person asked. Then we send enquiries and signed clients back to Google, so its automatic bidding has real outcomes to work towards.
What we manage.
Search research
We work out which searches match your cases, and which only look like they do.
Campaign structure
Campaigns organised by case type, so you can see and control spend on each.
Blocking the wrong searches
An ongoing list of searches we stop your adverts appearing for, such as jobs, free advice and research.
Adverts
Adverts written for your practice area, with several versions tested against each other.
Matching pages
Pages built to match the search, with a short set of questions instead of a long form.
Outcome tracking
Enquiries and signed clients sent back to Google, so its bidding learns from real results.
Want this running for your firm?
Book a free callHow we run it.
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Review
We look at your current account and what people searched, or start the research fresh.
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Build
Campaigns, adverts, blocked searches, pages and tracking, set up together.
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Launch
We check the searches that triggered your adverts daily in the early weeks and tighten them.
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Refine
As outcomes come back, budget moves towards the searches that lead to signed clients.
The first step takes about two minutes.
Start with a few questionsQuestions firms ask.
Do you run Microsoft Ads as well?
Yes. Microsoft Ads shows adverts on Bing and its partners, and can mirror your Google campaigns with little extra setup.
Can you take over our existing account?
Yes. We start with a full review of the account, then agree the best way forward with you.
What does automatic bidding need to work?
Data on what a good outcome looks like. We send enquiries and signed clients back to Google so it has that, rather than just form fills.
When is Google Ads not the right place to start?
If very few people search for your service, there is little for search adverts to show against. Social advertising reaches people before they search, so it can suit those areas better.
Got a question we haven't answered?
Talk to usRelated services.
Let's talk about your firm.
Answer a few quick questions and leave your details. We'll come back within one working day to arrange a short call, with no obligation.
You'll speak to our team.We'll get to know your firm, the cases you want more of and what a signed client is worth to you, and whether we're the right fit for each other.