Google Ads and PPC for law firms.
Reach people at the moment they search for a lawyer.
Legal clicks are some of the most expensive on Google. We build search campaigns that spend on the searches that turn into cases, and cut the ones that do not.
We run campaigns on
- Meta
- YouTube
- TikTok
- Microsoft
- X
Every click costs too much to waste.
Law firm PPC is unforgiving. Broad keywords pull in people researching, looking for free advice or searching for a different kind of lawyer, and a few wasted clicks a day adds up quickly.
We build accounts from the search terms up. That means close study of what people actually type, tight negative keyword lists, and landing pages that match the search. Then we feed signed-client data back to Google, so its bidding learns what a good enquiry looks like for your firm.
What we manage.
Search term research
We map the searches that signal a real case, and the ones that only look like they do.
Account structure
Campaigns organised around your case types, so budget goes where the value is.
Negative keywords
Ongoing work to block the free advice, jobs and research searches that burn budget.
Ad copy and extensions
Ads written for your practice area and tested against each other.
Matching landing pages
Pages built to match the search, with a short qualifying flow instead of a long form.
Conversion tracking
Enquiries and signed clients fed back to Google, so smart bidding optimises to the right outcome.
Want this running for your firm?
Get your free planHow we run it.
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Audit and research
We look at your current account and search terms, or build the research from scratch.
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Build
Campaigns, ads, negative lists, landing pages and tracking, set up together.
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Launch and learn
We watch search terms daily in the early weeks and tighten fast.
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Optimise to signed clients
Once outcomes flow back, we steer spend towards the searches that sign.
The first step takes about two minutes.
Start with a few questionsQuestions firms ask.
Do you manage Microsoft Ads as well?
Yes. Microsoft Ads often has cheaper legal clicks and can mirror your Google campaigns with little extra work.
Can you take over our existing Google Ads account?
Yes. We usually start with an audit of your search terms and structure before changing anything.
Do you use smart bidding?
Yes, once it has the right data. We send enquiries and signed clients back to Google so its bidding learns from real outcomes, not just form fills.
What budget do we need?
It depends on your practice area and location. We will give you a realistic view of costs on the first call.
Got a question we haven't answered?
Talk to usRelated services.
Let's talk about your firm.
Answer a few quick questions and we'll show you where we'd start. Leave your details and we'll come back within a working day with a plan, with no obligation.
You'll speak to our team.We'll get to know your firm, the cases you want more of and what a signed client is worth to you, then come back with a clear plan.