Facebook and Instagram ads for law firms.
Reach people who may have a case before they start looking for a lawyer.
Some people with a valid claim never search for one. Facebook and Instagram let you reach them with an advert that explains what they may be entitled to, and a simple way to find out.
We run campaigns on
- Meta
- YouTube
- TikTok
- Microsoft
- X
Start the conversation before they search.
Search reaches people who already know they need a lawyer. Facebook and Instagram show adverts based on who someone is and what they are interested in, so you can reach people earlier, when they may not know they have a case.
We send people to our own question pages rather than Facebook's built-in forms, and check each enquiry before it reaches you. Outcomes go back to Meta through its Conversions API, which sends results from our server rather than relying on the visitor's browser, so its targeting learns who becomes a client.
What we manage.
Adverts
Image, carousel and short video adverts written for your cases, refreshed and tested regularly.
Audiences
Targeting guided by the adverts themselves, plus audiences built from people similar to your clients.
Question pages
A short, friendly set of questions instead of an instant form, so enquiries are real.
Conversions API
Results sent from our server to Meta, so tracking still works when browsers block it.
Advertising rules
Adverts written to meet Meta's rules for legal and financial advertising, to keep your account in good standing.
Reporting by advert
See which adverts led to signed clients, not just clicks.
Want this running for your firm?
Book a free callHow we run it.
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Messages
We work out what would make someone realise they may have a case.
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Build
Campaigns, pages, tracking and the Conversions API set up together.
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Test
Several messages run side by side, and we stop the ones that don't bring enquiries.
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Grow
Budget moves towards the adverts and audiences that lead to signed clients.
The first step takes about two minutes.
Start with a few questionsQuestions firms ask.
Should we use Facebook's built-in lead forms?
They make enquiring very easy, which also makes it easy to enquire without much intent. Our own pages ask a few questions and check details first. You can see both in your portal if you want to compare.
Does this include Instagram?
Yes. Campaigns run across Facebook and Instagram, and adverts can appear on either.
What is the Conversions API?
A way of sending results from our server straight to Meta, instead of relying on a tracking code in the visitor's browser. It keeps working when browsers or ad blockers stop that code.
Will our adverts be rejected?
Legal and financial adverts get extra review. We write within Meta's rules from the start, and deal with any rejections if they happen.
Got a question we haven't answered?
Talk to usRelated services.
Let's talk about your firm.
Answer a few quick questions and leave your details. We'll come back within one working day to arrange a short call, with no obligation.
You'll speak to our team.We'll get to know your firm, the cases you want more of and what a signed client is worth to you, and whether we're the right fit for each other.