Facebook and Instagram ads for law firms.
Reach people who have a case but have not started looking for a lawyer yet.
Many people with a valid claim never search for one. Meta lets you reach them first, with adverts that explain what they may be owed and a simple way to find out.
We run campaigns on
- Meta
- YouTube
- TikTok
- Microsoft
- X
Find clients before your competitors do.
Search only reaches people who already know they need a lawyer. Facebook and Instagram reach the much larger group who do not know yet, which is where many claims and disputes start.
The catch is quality. Meta lead forms make it very easy to enquire, which often means cheap leads that go nowhere. We send people to our own qualifying pages instead, check their details, and feed signed-client data back to Meta through its Conversions API so the algorithm learns who actually becomes a client.
What we manage.
Creative that stops the scroll
Static, carousel and short video adverts written for your cases and tested constantly.
Audience strategy
Broad targeting guided by strong creative, plus lookalikes built from your signed clients.
Qualifying pages
A short, friendly question flow instead of an instant form, so leads are real.
Conversions API
Server-side tracking that sends outcomes back to Meta, reliably and without relying on browser cookies.
Advertising policy
Adverts built to fit Meta rules for legal and financial advertising, to keep your account healthy.
Reporting by ad
See which adverts bring signed clients, not just clicks.
Want this running for your firm?
Get your free planHow we run it.
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Angles and creative
We work out the messages that make someone realise they may have a case.
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Build
Campaigns, pages, tracking and the Conversions API set up together.
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Test
Several creative angles run side by side, and we cut losers quickly.
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Scale what signs
Budget moves towards the adverts and audiences that produce signed clients.
The first step takes about two minutes.
Start with a few questionsQuestions firms ask.
Should we use Facebook lead forms?
Usually not. They are cheap but often low quality. Our own pages ask a few qualifying questions and verify details, which costs a little more per lead and far less per signed client.
Does this include Instagram?
Yes. Meta campaigns run across Facebook and Instagram, and we place adverts wherever they perform best.
What is the Conversions API?
It sends results from our server straight to Meta, rather than relying on a tracking pixel in the browser. It is more reliable, and it lets Meta optimise towards signed clients.
Will our ads get rejected?
Legal and financial ads get extra scrutiny. We write within the platform rules from the start, which keeps rejections rare.
Got a question we haven't answered?
Talk to usRelated services.
Let's talk about your firm.
Answer a few quick questions and we'll show you where we'd start. Leave your details and we'll come back within a working day with a plan, with no obligation.
You'll speak to our team.We'll get to know your firm, the cases you want more of and what a signed client is worth to you, then come back with a clear plan.