Performance marketing for law firms and legal services.

More signed clients. Less time chasing bad leads.

We build the ads, the pages and the follow-up, then send you verified leads you can call straight away, and show you exactly what each signed client cost.

Sarah T.
New claim enquiry, just now
Ready to call

Before she reached you, we checked:

  • She qualifies for your claim7 questions
  • Her mobile number is realLive number
  • Her email worksDeliverable
  • She's signed the paperworkWith IP and time
  • She's not a duplicateMatched against past leads
2 min 20 sfrom clicking an ad to landing in your system

An example lead. Details are made up.

We run campaigns on

  • Meta
  • Google
  • YouTube
  • TikTok
  • Microsoft
  • X

Everything between the ad and your intake team.

Most lead gen stops at the form, so leads arrive unchecked and nobody can say which ads made money. We run the whole journey, so every part of it is measured.

Ads that find the right people

Search, social and video campaigns, planned and managed by us. We judge creative on the clients it brings in, not the clicks.

Pages people finish

Short, friendly question flows on fast pages we build and host. They qualify people against your criteria as they go.

Checked before you see them

Phone numbers checked as live, emails checked as deliverable, duplicates caught. Time wasters are stopped at the door.

Signed, where you need it

People can sign inside the flow, with IP, device and time recorded. Anyone who stops short gets a friendly text to finish.

Straight into your system

Leads go into your CRM or case management system the moment they arrive, or by email. If a send fails, it tries again.

Numbers you can trust

Results are fed back to the ad platforms so they learn from real clients, and your portal shows what each one cost.

Want to see how this would work for your firm?

Get your free plan

Our services.

Lead generation and paid media for law firms, by channel and by practice area. Every one is tracked through to signed clients.

See what every signed client cost you.

You get your own login. Spend and results sit side by side, so you always know what's working.

Every lead in one place. Answers, checks, signature and the ad they came from.

You tell us what happened. Mark leads as signed or lost, and we steer spend towards the ones that sign.

Your team hears first. New leads by email to whoever needs them.

See where we'd start

How we'll work together.

Three steps, and nothing to sign until you're happy with the plan.

  1. A free call

    We talk through your firm, the cases you want more of and what a signed client is worth to you.

  2. Your plan

    We come back with the channels, budget and pages we'd use, and what we'd expect a lead to cost.

  3. We go live

    We agree terms, build everything and launch. You watch it come in through your own portal.

The first step takes about two minutes.

Start with a few questions

Simple ways to pay.

Pick the one that suits how much of the media risk you want to carry.

Fixed price per lead

A one-off setup fee for the build, then an agreed price for each verified lead. We carry the ad cost and the risk.

Best if you want a predictable cost.

Ad spend plus a fee per lead

You pay the actual ad spend, plus a fee for each new lead. Duplicates are never charged.

Best if you want to see the media costs.

Ad spend plus a monthly fee

You pay the actual ad spend, plus a fixed monthly fee for management and the platform.

Best for higher, steady volumes.

Accounts run on a prepaid balance you top up. The pages, forms, tracking and portal are built and run by us as part of the service, for as long as we work together.

Not sure which suits you? We'll recommend one.

Get your free plan

Good questions.

Can we pay per lead?

Yes. After a one-off setup fee you pay an agreed price for each verified lead, and we carry the ad cost. If you'd rather see the media costs, we can also work on ad spend plus a fee per lead, or ad spend plus a monthly fee.

Can leads go straight into our case management system?

Yes. We send leads to your CRM or case management system the moment they come in, or by email if that suits your team better. If a send fails, it retries automatically.

Do we pay for duplicate leads?

No. Every lead is checked against the leads we've already sent you, matching on phone number and email. Duplicates are flagged in your portal and never charged, so you only pay for new people.

Who owns the pages and forms?

We build, host and run them as part of the service, and keep them working for as long as we work together. Your leads and their data are yours.

Which channels do you use?

Whichever your clients use. Mostly Meta and Google, plus YouTube, TikTok, Microsoft, X and native ads where they fit. We'll recommend a mix on the first call.

Got a question we haven't answered?

Talk to us

Let's talk about your firm.

Answer a few quick questions and we'll show you where we'd start. Leave your details and we'll come back within a working day with a plan, with no obligation.

Payd Media, legal performance marketing

You'll speak to our team.We'll get to know your firm, the cases you want more of and what a signed client is worth to you, then come back with a clear plan.