YouTube and video ads for law firms.

A video strategy built to bring in enquiries.

Choosing a lawyer is a decision about trust. A short video lets people hear how you work before they get in touch. We plan what each video should say and how it should run, so it leads somewhere.

We run campaigns on

  • Meta
  • Google
  • YouTube
  • TikTok
  • Microsoft
  • X

Give people a reason to trust you first.

A short video explaining what you do, who you help and what happens next gives people a feel for your firm before they enquire.

YouTube can show your video to people based on what they search on Google and watch on YouTube, and to people who have already visited your pages. Like every channel we run, it is tracked through to enquiries and signed clients.

What we manage.

Video strategy

What each video needs to say, who it is for and where it will run.

Scripts and briefs

Short scripts and clear briefs that explain your service plainly and end with a clear next step.

Targeting

Reach people by what they search on Google and watch on YouTube.

Returning visitors

Show your video to people who visited your pages but haven't enquired yet.

Matching pages

Pages that follow on from the video, with a short set of questions.

Tracked outcomes

Enquiries and signed clients measured by campaign, not just views.

Want this running for your firm?

Book a free call

How we run it.

  1. Message

    We agree what someone needs to hear to feel confident contacting you.

  2. Plan

    We write the scripts and briefs, ready for filming.

  3. Launch

    Campaigns go live with targeting for new and returning visitors.

  4. Measure

    We track which videos lead to enquiries and signed clients.

The first step takes about two minutes.

Start with a few questions

Questions firms ask.

Do you film the videos?

We build the strategy, scripts and briefs. Filming is done by your team or a production company you choose, and we make sure what comes back is ready to run.

Can YouTube bring enquiries directly?

Yes, with a clear next step at the end of the video and a page to land on. It can also make people more familiar with you when they see your other adverts.

Can the videos be used elsewhere?

Yes. Shorter cuts of the same videos can run on Facebook, Instagram and TikTok.

When is video not the place to start?

If you haven't yet found the message that makes people enquire. Text and image adverts can be rewritten the same day, a video can't, so it usually makes sense to find the message first and film it after.

Got a question we haven't answered?

Talk to us

Let's talk about your firm.

Answer a few quick questions and leave your details. We'll come back within one working day to arrange a short call, with no obligation.

Payd Media, legal performance marketing

You'll speak to our team.We'll get to know your firm, the cases you want more of and what a signed client is worth to you, and whether we're the right fit for each other.