YouTube and video ads for law firms.

Build trust before the first call.

Choosing a lawyer is a trust decision. Video lets people hear how you work before they enquire, and YouTube lets you reach them while they research their situation.

We run campaigns on

  • Meta
  • Google
  • YouTube
  • TikTok
  • Microsoft
  • X

Video does the persuading before you pick up the phone.

People rarely enquire with a firm they know nothing about. A short video explaining what you do, who you help and what happens next can do more to warm someone up than any amount of text.

We run YouTube campaigns that reach people searching and watching around your practice areas, and retarget people who have visited your pages. Like every channel we run, it is tracked through to enquiries and signed clients, so you can see whether it pays.

What we manage.

Video scripts

Short scripts that explain your service plainly and end with a clear next step.

Targeting

Reach people by what they search on Google and watch on YouTube.

Retargeting

Stay in front of people who visited your pages but did not enquire yet.

Demand Gen and in-stream

Campaign types chosen for the job, from skippable adverts to feed placements.

Landing pages

Pages that pick up where the video left off, with a short qualifying flow.

Tracked outcomes

Enquiries and signed clients measured by campaign, not just views.

Want this running for your firm?

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How we run it.

  1. Message

    We agree what someone needs to hear to trust your firm.

  2. Video

    We script it, and help you produce it simply and quickly.

  3. Launch

    Campaigns go live with targeting and retargeting in place.

  4. Measure

    We track which videos lead to enquiries and signed clients.

The first step takes about two minutes.

Start with a few questions

Questions firms ask.

Do we need expensive video production?

No. Clear, simple videos filmed on a good phone often outperform polished productions. What matters most is the message.

Can YouTube bring direct enquiries?

Yes, especially with Demand Gen campaigns and retargeting. It also makes your other channels work better by building familiarity.

How do you measure YouTube?

We track enquiries and signed clients from each campaign, and look at how video viewers perform on your other channels.

Can you use the videos elsewhere?

Yes. The same videos, cut down, usually work on Facebook, Instagram and TikTok too.

Got a question we haven't answered?

Talk to us

Let's talk about your firm.

Answer a few quick questions and we'll show you where we'd start. Leave your details and we'll come back within a working day with a plan, with no obligation.

Payd Media, legal performance marketing

You'll speak to our team.We'll get to know your firm, the cases you want more of and what a signed client is worth to you, then come back with a clear plan.